10,000 calls a day, every one still dialed by a person

Bhajanlal Communications is an electronics wholesaler in West Bengal selling every major mobile brand, with revenue north of 350 crore. The company runs campaigns on Meta, and leads land in spreadsheets with a name, a mobile number and the model the person asked about. To work those leads, the team was dialing on the order of 10,000 calls a day, asking the same product questions over and over. Follow-ups slipped, and promotional pushes needed a reach the sales team could never hit by phone.

We built an AI voice agent that does the repetitive calling and captures what the sales team needs.

• A voice agent that calls each Meta lead, confirms the model of interest and captures when the customer plans to buy, so stock can be planned
• Live answers to product questions: camera quality, battery size, variants and colours, and current stock
• Alternative recommendations when a customer shows interest in other phones, with availability and options
• Scheduling of a callback or an in-person showroom visit based on intent
• Outbound promotional campaigns: upload a database and the agent calls out to clear old stock or push a specific discount, then handles the responses and schedules accordingly

The team stopped dialing the same ten thousand calls and moved to the conversations that actually needed a human. Leads are qualified consistently, product questions are answered around the clock, and promotions reach the whole database.